The process of personalizing prints is the application of all variable data, printed in the form of: numbers, letters, special characters and a combination of all three forms, anywhere in a given print (document). In addition, to facilitate the reading of these variables, we can generate individual barcodes and codes in the QR model, which will be a link for human-readable recording with a record read by electronic systems, eg CRM systems. In mass correspondence, the use of the personalization process greatly facilitates the sender’s communication with the print subscriber, shortening the time of preparing it for further dispatch and providing full control over the flow of a given information stream. Variable data includes, among others:
- personal data
- addresses and locations
- numbering
- individual bank accounts (IBAN)